Enhancing Customer Experience in the Digital Age

It’s a changed world. We advanced ten years of digital adoption in a matter of 100 days and, with it, digital consumers have unleashed their superpower, shattering brand loyalty. They demand experiences that are integrated, intuitive, and seamless. These shifts created a new sense of urgency to design, deliver, and scale exceptional customer experiences to drive the next wave of growth. To do this, more companies are investing in data, technology, and predictive analytics to unlock insights and evolve alongside their customers to deliver positive interactions every step of the way.

The Financial Times and McKinsey & Company present this exclusive webinar which gathered senior executives to explore new, innovative customer experience strategies for 2022 and beyond.

Customer Experience

We’ve seen an explosion in digital interactions and experiences. This significantly impacts the customer journey and their experiences. How are you advising clients on their CX strategy in this new environment?

Harnessing Analytics

How can companies leverage data and analytics to build better customer experiences? What types of capabilities need to exist within a company in order to achieve an analytics driven CX experience?

Organisational Success

What new capabilities have organizations gained coming out of the crisis, and how can leadership ensure the improved agility, rapid execution and openness to change remain in place?

Understand

The big picture, not just the individual strands of the business you work in

Connect

And build relationships with some of the biggest names in your industry

Discover

New approaches and strategies to help win market share

FT Live Digital Dialogues - fully digital one hour event experiences delivering maximum engagement. Live webinars provide unique opportunities to engage global senior audiences. All access, digital passes include access to all the live sessions PLUS all sessions on demand for 30 days. Join the conversation.

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